Internet marketing, also known as digital marketing, is a strategy to promote a brand, products or services through online channels in order to attract potential customers, increase customer engagement and conversion to sales. It is a comprehensive approach that includes various tactics and tools to achieve business goals.

The main components of internet marketing are:

• Search Engine Optimization (SEO): This is the process of optimizing a website to improve its visibility and ranking on search engines such as Google, Bing and Yandex. It involves optimizing content, metadata, link profile and other factors to attract organic traffic to your website.
• Search Engine Advertising (SEA): This is a form of online advertising in which ads are shown in search results for specific keywords or phrases. The advertiser pays for each click on their ads, making this type of advertising effective in quickly attracting a targeted audience.
• Social Media Marketing: This is the use of social platforms such as Facebook, Instagram, Twitter, LinkedIn and others to engage with the target audience, build a community around the brand, promote products and services, and increase brand awareness and customer loyalty.
• Content Marketing: This is a strategy for creating and distributing valuable, informative and engaging content to attract and retain the attention of an audience. This can include blogs, articles, videos, infographics, ebooks, and other content formats.
• Email Marketing: This is the use of email newsletters to contact customers, notify them of news, products or promotions, and maintain relationships with your target audience.
• Analytics and Data Management: An important component of internet marketing that involves collecting, analyzing and interpreting data about audience behavior and the effectiveness of marketing campaigns to make informed decisions and optimize promotional strategies.

Internet marketing is a key tool for digital success in today's businesses, and Dictum Factum is here to help you develop and implement effective marketing strategies for your business.